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Research papers

The strategic use of telecommunications

Despite technological and regulatory advances telecommunications' strategic role in business is poorly understood. Management attention is excessively focused on reducing telecommunication costs (which rarely account for more than 1% -2% of total...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Anthony Newstead
June 15, 1998
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Citation

Newstead, A. (1998a, June 15). The strategic use of telecommunications. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-strategic-use-of-telecommunications


Research papers

Brand valuation in telecommunications

This paper discusses alternative techniques for the valuation of brands and concludes that a brand audit based approach provides the most realistic method of assessment. Brand valuation techniques have been in existence for around ten years. Their...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Tom Blackett, Jane Reeve
June 15, 1998
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Citation

Blackett and Reeve (1998a, June 15). Brand valuation in telecommunications. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/brand-valuation-in-telecommunications


Research papers

Customer data survey

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market;...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Horacio Mansilla
June 15, 1998
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Citation

Mansilla, H. (1998a, June 15). Customer data survey. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/customer-data-survey


Research papers

An experiential approach to new product development and testing

This paper describes the benefits of using consumer laboratories rather than traditional market research approaches to more accurately predict customer purchase behavior. This approach has proven particularly valuable in new product development and...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Barbara Hisiger, Pradeep Bansal
June 15, 1998
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Citation

Hisiger and Bansal (1998a, June 15). An experiential approach to new product development and testing. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/an-experiential-approach-to-new-product-development-and-testing


Research papers

People's views on it

In general, the telecom industry is about to lose its power to individual consumers. Given the intensified competition in the field of telecommunications, it is consumer buying power that increasingly determines the rules of the business. However,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Ulla Nyberg
January 1, 1997
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Citation

Nyberg, U. (1997a, January 01). People's views on it . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/people-s-views-on-it-


Research papers

The user information system

This paper describes a new approach to data warehousing, in focusing the data warehousing solutions on the every day needs of data end- users. This new approach is called User Information System to show the difference with other Data Warehouse...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Michel Jambu
September 1, 1996
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Citation

Jambu, M. (1996a, September 01). The user information system . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/the-user-information-system-


Research papers

Keeping up with the mobile telephone customer

The paper describes the progress of the mobile telephone market in the United Kingdom and the use of different research techniques employed to measure and develop this dynamic market sector. Using working examples the advantages and disadvantages of...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Colin Shaddick
June 15, 1996
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Citation

Shaddick, C. (1996a, June 15). Keeping up with the mobile telephone customer. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/keeping-up-with-the-mobile-telephone-customer


Research papers

Prediction of customer segments with Neural Nets

The process of categorising customers is traditionally based on simple slotting procedures or more extensive survey data. The first procedure might be inaccurate and/or uncertain, the latter complicated, time- consuming, and most of all expensive. It...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Knut Kvaal, Harald Djupvik
June 15, 1996
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Citation

Kvaal and Djupvik (1996a, June 15). Prediction of customer segments with Neural Nets. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/prediction-of-customer-segments-with-neural-nets


Research papers

Big talk, small talk

This paper outlines the semiotic/cultural analysis and qualitative research that went towards the creation of British Telecom's high- profile 'It's good to talk' advertising campaign. It charts the development of a culturally complex research and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Author: Monty Alexander
June 15, 1996
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Citation

Alexander, M. (1996a, June 15). Big talk, small talk. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/big-talk-small-talk